“Cash@home” Snapdeal will now deliver Rs 2000 cash to its users’ homes.
The idea is simple. All you need to do is download the Snapdeal app, which will then use your location data to check if there is cash available in your area. According to Snapdeal, if cash if available, you’ll get a push notification and an SMS notification, taking you to the order page.
In order to use this facility, you will have to pay convenience charge of Rs 1, either via FreeCharge or your debit card. Once you are done, a Snapdeal logistics executive arrives at your house next day with a POS machine, and you can swipe your card and get your cash. There is a Rs. 2,000 per day limit on the booking.
The best part is you don’t have to order anything else.
However, Snapdeal’s Cash@Home service is currently live in parts of Gurugram and Bengaluru, and only works through the app.
— takkutamara (@takkutamara) December 22, 2016
Reportedly, according to Snapdeal, the money is being distributed as a “goodwill gesture,” and comes from the money it receives as Cash on Delivery.
Since the offer is only extended to app users, based around push notifications, it helps to ensure that people install the app, and keep it on their phones. For customers who are strapped for cash because of long ATM queues, this offering is a pretty big boon to have available.
“At Snapdeal, we aim to be the marketplace that seamlessly services every customer need,” says Rohit Bansal, co-founder, Snapdeal. “As the country transitions to a more digitally enabled economy, we’ve launched a series of timely initiatives – from wallet and card on delivery, to extending FreeCharge partnerships to smoothen this transition. The launch of the cash on demand service is intended to further help our consumers tide over any cash crunch that they might face in addressing their daily needs.”
Snapdeal isn’t the first tech company attempting this. Earlier Tailmill, Grofers, Ola etc had also partnered with banks to provide cash to its customers