We all know that AdSense is (to date) the best contextual, high-paying ad network.
But AdSense also has very strictly enforced program policies. If they find that a website is in violation of their TOS, they will permanently disable the offending account.
It is very important to follow AdSense’s quality and program guidelines in order to avoid having your AdSense account banned.
Here’s one of the most common questions new bloggers ask:
- “What is the maximum number of AdSense units I can put on a page?”
Google AdSense offers different types of ads and most are categorized in the following formats:
- AdSense Content Unit
- AdSense Link Unit
- AdSense For Search
(AdSense used to offer AdSense video units as well, but they ultimately retired this option.)
Here are the maximum AdSense ad units allowed for a web page:
AdSense Content Unit
Earlier, AdSense had a maximum limit of 3 ad units (while “premium partners” enjoyed serving up to 6 ad units).
In August 2016, AdSense lifted the ad unit limit for every site.
- You can now place an unlimited amount of AdSense ads on a page.
However, advertising and other paid promotional material added to your pages should not exceed your content.
In other words:
- You also need to maintain the quality of your site.
AdSense Content Units are available in following sizes:
Personally, I have found 336*280 and 160*600 to be the most effective.
You can also use ads from multiple publisher IDs.