Black Friday online shopping is continuing to grow, and this Friday was another record-breaking day. According to a new report out this evening from Adobe, which has been tracking e-commerce transactions throughout the sales holiday, Black Friday is on track to set a new record by surpassing the $3 billion mark for the first time. It’s also expected to become the first day in U.S. retail history to drive over a billion dollars from mobile sales.
With an estimated $3.05 billion expected by the day’s close, Black Friday 2016 is up 11.4 percent from the same day last year, says Adobe.
It was clear earlier in the day that mobile was having a significant impact on the record e-commerce sales seen on Thanksgiving Day and on Black Friday. Major retailers, like Amazon, Walmart, Target and eBay, noted that mobile traffic and sales were on the rise. Amazon said that mobile orders on Thanksgiving topped Cyber Monday last year, for example, while Walmart said that over 70 percent of website traffic on Thanksgiving was mobile. Target said that 60 percent of Thanksgiving sales were from mobile devices.
This trend continued into Black Friday, as the sales event is currently tracking to bring in $1.13 billion in revenue, which is up 25 percent year-over-year. Walmart said that 60 percent of Black Friday orders on Walmart.com came from mobile devices