Paytm Announces ₹10 Crore For Mini App Developers

HIGHLIGHTS
  • Paytm announcing a ₹10 crore investment fund for Mini App developers in India
  • We will not charge developers fees like other platforms, they are charging 30% or more

Paytm is India based e-commerce payment system and financial technology company has  recently launched the Android Mini App Store and today they started Developer Conference an online  an online event that brought together some of the best minds in the technology space said Vijay Shekhar Sharma founder of Paytm

READ: Paytm Launches Android Mini App Store

We are committed to developing a technology ecosystem that champions the innovations of Indian developers. We are not just backend developers, India developers can build the best apps in the world. Today, we are announcing a ₹10 crore investment fund for Mini App developers in the country. A 10 Crore equity investment with some of the most lenient investment terms that you can expect. Encouragement for our developers to port their apps or create new ones for the mini-app platform.”

READ: Paytm’s Founder Buy House in Lutyens Worth Rs 82 Cr

Google’s tax is like a distributor asking for 30 per cent of the sales revenue as a cut. Today, we are all at the mercy of Google. We don’t know when they will remove the apps, based on some policy that they decide. What Paytm has started is a freedom movement. The Internet in our country is controlled by Google and we all are at its mercy, said Murugavel Janakiraman, Founder & CEO, Matrimony.com.

The Paytm Mini-App Advantage
  1. App Discovery via Paytm Homepage

Paytm Mini App offers direct access, discovery, browsing, and payment experience of auto-updated versions of all Mini Apps on its platform. The user can have the option to pin their favourite apps as shortcuts on their phone’s home screen.

  1. Opening up technology with no developer account fee

We are not going to charge developers fees like other platform charging approx 30% or more. This will in turn impact the price of the final product for the end-user as well, hampering the growth of the entire ecosystem and putting a roadblock in our country’s vision of Aatmanirbhar Bharat.

  1. Data remains with the Developer

At Paytm, privacy and data security are paramount. The Paytm Mini App platform comes with this very assurance your users’ data is completely safe. Paytm does not have access to it at any given time.

  1. Grow your Mini App user base

Developers can leverage Paytm’s promotion engine to run targeted campaigns by building cashback, coupon, discount, and loyalty programmes that increase customer acquisition, conversion and retention with personalized incentives. Paytm also offers growth tools including gamification and offers to reward their users. In order to directly engage with customers, developers can use the option of app notifications built within the mini-apps digital architecture.

  1. Paytm’s Payment Gateway integration for frictionless checkout

Through our Mini App Store, accepting payments is completely seamless, fast, and secure. Paytm’s Payment Gateway integration allows a one-tap payment facility to all apps. Users have the power to pay from all digital payment methods including Paytm Wallet, Paytm Payments Bank Account, UPI as well as the largest repository of 110 million saved cards.

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